Overview:
For Arc'teryx’s community event, Hike in the p'ARC (run by a local guide, Dan) I documented the 10km Spit to Manly walk, capturing key moments to be featured on their social platforms. The goal was to authentically represent the brand’s adventurous spirit and engaged community.

Objective:
Simulate Arc'teryx’s established visual style by analysing their previous photography and creating compelling imagery that aligns with their brand identity.

Approach:

1. Photography:

   • Captured dynamic shots of hikers in action, emphasising movement, terrain, and the natural environment.

   • Focused on authentic interactions, highlighting the camaraderie and shared experience of the participants.

   • Used natural lighting and composition techniques to align with Arc'teryx’s signature aesthetic.

2. Storytelling:

   • Focused on key moments, group interactions, trail challenges, and scenic landscapes to tell a cohesive visual story

   • Balanced wide shots for context and close-ups for emotional engagement.

Key Results:

• Delivered a set of high-quality images that authentically reflected Arc'teryx’s brand identity.

• Enhanced community engagement through compelling visuals that resonated with the audience.

• Demonstrated expertise in outdoor photography, brand consistency, and storytelling through imagery.