Overview:
In December, one of the busiest travel periods of the year, felix mobile aimed to promote its International Roaming add-on. I led this digital campaign end-to-end, crafting creative copy, visuals, and video content that resonated with our audience. The socials video I proposed, shot and edited achieved over 1.8M views.

Objective:
Promote Felix Mobile’s International Roaming add-on to drive awareness and engagement during a peak travel season, ensuring the campaign remained consistent with the brand’s identity while offering something fresh and memorable.

Approach:

1. Creative Copy Ideation:

   • Self-initiated the central campaign theme by pitching rhyming copy concepts such as “Roam in Rome,” “Data in Jakarta,” and “Call in Montreal.”

   • Collaborated with the copywriter to expand these ideas, ensuring the messaging was catchy, aligned with the brand voice, and adaptable across channels.

2. Visual Design Execution & Testing:

   • Developed campaign visuals using Adobe CC Libraries, blending Adobe Stock imagery with staff-contributed photos to create authentic and appealing content.

   • Designed assets tailored for CRM, website, in-app messages, social media, and testing creative assets through paid media.

   • Kept social media content platform-specific by leveraging trends to maximise engagement while staying true to the campaign’s theme.

3. Video Production:

   • Conceptualised, filmed, and edited a playful ‘disposable camera’ video featuring Felix the puppet. The video showcased Felix ‘traveling’ and taking photos, which culminated in a fun and nostalgic montage.

   • The video reached over 100k views across TikTok and became one of felix's best-performing videos on Instagram.

Key Results:

• Engagement: The campaign’s visuals and messaging drove significant awareness and engagement across digital channels.

• Social Media Impact: The roaming video gained over 100k views on TikTok and was the top-performing Instagram post, showcasing the power of tailored, platform-specific content.

• Creative change: Successfully integrated playful storytelling with strategic branding to create a memorable campaign.

Skills Highlighted:

• End-to-end campaign ownership, from copy ideation to execution.

• Advanced use of Adobe Creative Suite for design and video production.

• Collaboration and creative problem-solving, aligning cross-functional efforts for impactful outcomes.