Overview: During my time as a video editor at Never Too Small, I contributed to shaping visual storytelling for one of YouTube’s leading design and architecture-based channels with over 3M+ subscribers and 300M+ total views. My work focused on crafting compelling narratives from extensive raw footage and adapting them for multiple platforms to maximise reach and engagement. Through a deep understanding of spatial design storytelling and audience behaviour, I successfully:

• Edited episodes accumulating 200K+ views, translating over 250GB of footage per story into cohesive and emotionally engaging narratives.

• Produced short-form cuts for Instagram and YouTube Shorts, optimising pacing and storytelling for each platform’s audience.

• Enhanced viewer retention through refined narrative flow, sound design, and rhythm tailored to Never Too Small’s signature tone.

• Collaborated closely with producers and directors to maintain visual and editorial consistency across the series.

This body of work reflects my ability to balance creative storytelling with platform strategy, transforming complex visual material into engaging, design-driven narratives for a global audience.

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