I approach short-form content as an ongoing experiment; testing, iterating, and refining hook → content → CTA combinations. The content I produce often blends elements of my design and storytelling background, with platform-native thinking; moving quickly to evaluate and optimise performance.

Eucalyptus: Building 0 → 1 short-form video content for the Japanese market, adapting health storytelling to local cultural nuance and platform behaviour.

Never Too Small: Short-form edits promoting episodes and magazine releases, storytelling for Instagram and YouTube Shorts.

felix mobile: Built TikTok from 0 → 1, generating 8M+ views; 2x Instagram following; and contributing to 102% YOY growth in connections through performance-led creative.