Overview: Climbing Anchors is an outdoor equipment retailer with four stores across Sydney and Melbourne. I developed campaign visuals across print and digital platforms, including paid and organic ads, email marketing, and website assets during core sales cycles.

Objective: For the Easter Sale, one of the year’s largest campaigns, I led the creative direction to create a distinct visual style that showcased high-converting products, attracting new and returning customers.

Approach:

• Designed cohesive visuals across multiple channels, including print, digital, and web, ensuring a consistent brand experience.

• Collaborated with marketing and sales teams to highlight customer-favorite products and align creative assets with business goals.

• Delivered scalable design solutions that could be adapted for future campaigns.

Key Results:

• Increased sales during the Easter Sale through high-impact, customer-focused visuals.

• Enhanced brand identity by introducing a new, recognizable design style.

• Streamlined the production process for multi-channel campaigns.

Skills Highlighted:

• Creative direction and end-to-end campaign design across multiple mediums.

• Proficiency in Adobe Creative Suite and experience with print production workflows.

• Ability to balance creative innovation with business and customer objectives.