Overview: Climbing Anchors' primary sales channel is retail, with a focus on providing the best in-store customer experience (4.8+ stars based on 500+ reviews). However, during peak sales periods, staff struggle to meet all customer needs, hindering their ability to provide vital product information for customers to make informed decisions independently. This project aimed to redesign the shoe cards to streamline information delivery and enhance the in-store experience.

Home | Next Case Study: Localising Design →