Overview:
NAMIX, a manufacturer of industrial machinery for the pharmaceutical and cosmetics industries, sought to modernise its brand identity to align with its mission of revitalising Japan’s small and medium-sized manufacturing sector. The client envisioned an emblem reminiscent of car emblems to convey a sleek, modern, and high-quality aesthetic.

Objective:
The goal was to create an emblem that reflected NAMIX’s innovative approach, resonated with its target audience, and adhered to the client’s preference for a design inspired by car emblems.

Approach:

• Research and Inspiration: Studied iconic car emblems to understand their visual impact, simplicity, and durability for physical applications.

• Brand Integration: Collaborated with Starbrand, a Japan-based branding agency, to incorporate NAMIX’s updated brand guidelines into the design.

• Iterative Design Process: Created multiple design iterations, blending sleek aesthetics with functionality, and refined the emblem based on client feedback to achieve the desired car-inspired look.

• Practical Application: Ensured the design was scalable and versatile for placement on industrial machinery while maintaining its visual impact.

Key Results: Delivered a polished emblem that successfully captured the client’s vision, blending sleek aesthetics with a modern representation of the NAMIX brand.Elevated NAMIX’s brand identity with a design that communicates innovation and aligns with the company’s mission to modernise manufacturing.Developed a functional and versatile emblem suitable for machinery and other branded applications.

Skills Highlighted: This project showcases expertise in branding and visual design, an ability to translate client visions into compelling visuals, and strong collaboration with cross-functional teams. It highlights a deep understanding of aesthetic principles, functionality, and the importance of aligning design with brand identity and mission.

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